The complete brand operating system for GEEK Solutions — logo, color, type, voice, and every applied surface. One mark, built to travel. Where intelligence meets comfort.
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EST. 2015 · CAIRO EG 12 CHAPTERS · INTERNAL USE RED = #E60000
Where intelligence meets comfort ✦ Smart solutions, simple living ✦ More time for what matters ✦ Build. Connect. Scale. ✦ Where intelligence meets comfort ✦ Smart solutions, simple living ✦ More time for what matters ✦ Build. Connect. Scale. ✦
01
BRAND FOUNDATION
The belief under the build.
MISSION
We make technology disappear into everyday life — so people get back the one thing it was always supposed to give them: time for what matters.
VISION
To be the partner businesses and homes in Egypt and beyond trust to turn scattered technology into one intelligent, effortless experience.
MANIFESTO
Where intelligence meets comfort.
THE GEEK STANDARD — FOUR OUTCOMES
A home calmer.
Smart home automation that fades into the architecture.
A business sharper.
Systems, infrastructure and tech that make operations effortless.
A brand louder.
Marketing and creative that carry the signal further.
A life simpler.
The result, every time: less friction, more time.
We don't sell gadgets. We don't sell decks. We build the quiet intelligence underneath — the layer that makes a home calmer, a business sharper, a brand louder, a life simpler.
— WE ARE GEEK · EST. 2015
02
LOGO SYSTEM
One mark, built to travel.
The GEEK SOLUTIONS logo pairs the italic GEEK wordmark on its signature red panel with a grounded SOLUTIONS lockup. Every background has one correct variation — never improvise.
When the full lockup won't fit — avatars, favicons, app icons, embroidered patches — the standalone G mark and outlined GEEK wordmark carry the brand alone.
MIN. SIZE (G MARK): 24px MIN. SIZE (FULL LOCKUP): 120px / 32mm
04
CLEAR SPACE & USE
Give it room.
The minimum safe space around the logo equals X — the cap-height of the letters in GEEK. Drag to see the zone. Nothing — text, edges, other logos — enters it.
XXXX
CLEAR SPACE1XRECOMMENDED: ≥ 1X ALL SIDES
✓ DO
Keep ≥ 1X clear space on all edges
Use the approved variation for each background
Scale proportionally — always lock aspect ratio
Keep the red exactly #E60000
Use monochrome versions when color isn't possible
✕ DON'T
Crowd the logo or break the safe zone
Stretch, squash, or re-skew the wordmark
Recolor the red or swap in gradients
Add shadows, glows, or outlines not in the master
Rebuild the type — always use the supplied vectors
Misuse — live
Tap a violation to see what breaks
✓ CORRECT
Approved primary lockup. Locked aspect, exact red, full clear space.
05
COLOR
Red leads. Everything else supports.
GEEK Red is the brand — loud on purpose. Neutrals carry the layout so the red stays an event, not a wallpaper. Click any swatch to copy its hex.
PRIMARY · THE BRAND
GEEK Red
#E60000
RGB 230·0·0 · CLICK TO COPY
Deep Red
#B30000 · hover/press
Red Tint
#FF3333 · accents
Ink
#0A0A0A · text/bg
Solutions Gray
#6C6C6C · secondary
Light Gray
#A8A8A8 · muted text
Paper
#F4F4F4 · light surface
White
#FEFEFE · knockout
THE 60 / 30 / 10 RULE — RED IS THE ACCENT, NEVER THE FIELD
60% NEUTRAL
30% INK
10%
WHITE ON RED · AA ✓ (4.5:1+)WHITE ON INK · AAA ✓NEVER RED TEXT ON INK FOR BODY COPY
06
TYPOGRAPHY
Three voices, one personality.
DISPLAY · AVENIR HEAVY OBLIQUE (OUTLINED)
LOGO WORDMARK ONLY
GEEK
Used only as the outlined italic logo wordmark — never filled, never for body copy.
PRIMARY · HANSON BOLD
HEADLINES · SOLUTIONS · UI
Build. Connect. Scale.
ABCDEFGHIJKLMNOPQRSTUVWXYZ · 0123456789
DETAIL · OSWALD LIGHT
CAPTIONS · TAGS · "EST 2015"
Est 2015 · Technology & Marketing Partner
abcdefghijklmnopqrstuvwxyz · 0123456789
THE TYPE SCALE — 1.25 RATIO
Display48–180px · 900 · -3% LS
Headline34–90px · 800
Subhead22–28px · 700
Body — calm, readable, generous line height for long passages.16–18px · 400 · 1.55
Label / Mono — specs & tags11–13px · .15–.3em LS
07
IMAGERY & ART DIRECTION
Technology, in human hands.
Photography shows tech living quietly inside real spaces — never cold, never staged. Warm light, calm interiors, close detail. People and environments first; hardware second.
CALM INTERIORS · TECH IN CONTEXTHUMAN HANDS · EFFORTLESS CONTROLDETAIL · DEVICE CLOSE-UPSMODERN LIVING · NEUTRAL TONES
Direction: Favor natural light and neutral palettes so GEEK Red always pops as the single accent. Avoid busy stock, heavy filters, or literal "robot/AI" clichés. The feeling is calm, premium, effortless — the moment after the technology just worked.
08
MOTION
It enters on the angle.
Motion follows the mark: elements wipe and slide along the 6° slant, never straight. Fast in, soft out. Red leads the reveal. Alpha-channel outros drop onto any video.
Angled reveal
Wipes follow the 6° slant. Clip-path or masks move on the diagonal.
Fast in, soft out
cubic-bezier(.16,1,.3,1) · 0.4–0.85s. Confident, never sluggish.
Red leads
The red band or G arrives first, content settles behind it.
Place these ProRes/alpha .mov files on a track above your footage in any editor (Premiere, Final Cut, CapCut, After Effects) — the GEEK logo animates in with a clean transparent background.
09
VOICE & TONE
Say less. Mean more.
GEEK sounds like the technology it builds: calm, confident, and out of the way. Short declarative sentences. No jargon, no hype. We talk about outcomes, not gadgets.
Calm
Measured, never loud or anxious.
Confident
We know it works. No hedging.
Plain
Everyday words. Zero jargon.
Human
For people, about their lives.
✓ WE SAY
"Your home just works."
"One system. Every device."
"We handle the complexity so you don't."
"More time for what matters."
✕ WE DON'T
"Next-gen AI-powered IoT synergy."
"Revolutionary cutting-edge disruption."
"Best-in-class turnkey solutions provider."
Exclamation marks. Hype. Buzzwords.
APPROVED TAGLINES
Smart solutions. Simple living..
Where intelligence meets comfort.
More time for what matters.
Build. Connect. Scale. (internal/B2B)
BOILERPLATE · FOR PROPOSALS & LETTERS
GEEK SOLUTIONS is an Egyptian technology and marketing partner, established 2015. We turn scattered technology into one intelligent, effortless experience — from smart home automation to the full digital backbone of a brand. Smart solutions. Simple living.
CLICK TO COPY ↗
10
TEMPLATES & COLLATERAL
The whole paper trail.
Every surface a client touches, built on the same system — letters, decks, proposals, signatures, cards. Open, fill in, send.
The brand has to survive the real world — a technician's polo, a server rack, a flight case. Consistent placement makes every touchpoint unmistakably GEEK.
A · UNIFORMS & WORKWEAR
POLO · CHARCOAL
POLO · WHITE
TEE · RED · FULL BACK
HI-VIS VEST · SITE
SAFETY HELMET · SITE
G
CAP · EMBROIDERED
LEFT CHEST: G MARK · 70mmFULL BACK: WORDMARK · 280mmSLEEVE: "EST 2015"
B · RACK & INSTALL BRANDING
G
GEEK Solutions · Rack 01
42U
NETWORK · SWITCH● ONLINE
NVR · SECURITY● ONLINE
AUTOMATION · HUB● ONLINE
UPS · POWER● 88%
Cable labels
GEEKCAM-01 → POE-3
GEEKAP-LIV → POE-7
GEEKHUB → SW-1
SERVICE TAG · QR SUPPORT: geek.com.eg
RACK GLASS-FRONT STICKER & HOMEOWNER QR
SCAN · RACK 01
On the glass
A single frosted-white G sticker, top-left — minimal, never the full lockup. Paired with a homeowner QR that opens the rack's device list, warranty and one-tap support.
STICKER: WHITE VINYL · G MARK · 40mmQR: 50mm · app.geek.com.eg/rackPLACEMENT: TOP-LEFT MARK · QR TOP-RIGHT
C · TOOLS, CASES & FLEET
FLIGHT CASE
VAN · SIDE PANEL
HARD HAT · STICKER
ID BADGE
12
CLIENT PORTAL · CONCEPT
One app for the whole home.
A branded portal where owners manage every installed device — rooms, scenes, energy, and one-tap support — all in the GEEK system. Where intelligence meets comfort, on screen.
app.geek.com.eg
GEEK HOME
▦ Dashboard
◎ Devices
✦ Scenes
⚡ Energy
⛬ Security
Hytham · Villa 12
PREMIUM SUPPORT
Good evening, Hytham.
14 DEVICES · ALL SYSTEMS NORMAL
● HOME
Living Room
LIGHTS
Bedroom AC
22°C
Front Gate
LOCKED
Energy today18.4 kWh
Scenes
MovieAwayGoodnight
G
GEEK HOME
Villa 12 All systems normal
Living Lights
Pool Pump
⛬Need help? Call GEEK
Every device, one place
Lights, climate, security, energy.
One-tap support
Direct line to the team that installed it.
Branded, end to end
GEEK system from install to interface.
CONCEPT DIRECTION · NOT A FINAL UI · NEXT STEP: FLOWS + COMPONENT LIBRARY
